4 Color	1x	2x	3x	4x
Full Page	$26,000	$25,194	$24,675	$23,896
2/3 Page	$20,779	$20,155	$19,740	$19,116
1/2 Page	$16,883	$16,376	$16,038	$15,532
1/3 Page	$13,246	$12,848	$12,584	$12,186
2 Color
Full Page	$23,376	$22,674	$22,207	$21,505
2/3 Page	$21,272	$20,633	$20,208	$19,570
1/2 Page	$19,635	$19,045	$18,653	$18,064
1/3 Page	$17,999	$17,459	$17,099	$16,559
Black & White
Full Page	$20,779	$20,155	$19,740	$19,116
2/3 Page	$16,623	$16,124	$15,791	$15,293
1/2 Page	$13,506	$13,100	$12,830	$12,425
1/3 Page	$10,389	$10,077	$9,869	$9,557
Covers
Cover 2	$35,100	$34,047	$33,345	$32,292
Cover 3	$32,500	$31,525	$30,875	$29,900
Cover 4	$36,400	$35,308	$34,580	$33,488

General
Issued: Quarterly
Circulation: Audit-pending of 351,000
Color Rates: PMS color cast: $2,500. Color will be matched as closely as possible
Bleed rates: 10% additional charge on earned rate
Cover Positions: Non-cancelable basis only
Special Reserved Positions: 10% additional cost. Non-cancelable
Advertorials: Rates available upon request and must be identified with “advertising”

Mechanical Requirements
Printing: Web offset
Binding: Perfect bind w/spine
Trim Size: 9" x 10 7/8"

Specifications
Advertisements will be accepted in the following formats:

• PDF files (must be supplied at exact size and position)
• Quark document with hi-resolution elements and fonts
• Adobe Illustrator with hi-resolution elements and fonts
• TIFF/IT (must be supplied at exact size and position)

Materials
Send materials to:
bello Magazine
3500 S. Bristol Street, Suite 202
Santa Ana, CA 92704
p: 800.518.4699
f: 714.979.7258