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bello Magazine is an English language publication distributed nationally.
bello has a targeted strategic distribution plan that focuses on locations
identified by Strategy Research Corporation as the top 50 Latino influenced markets,
in terms of population and buying power. Major distribution points include:
Los Angeles Times, Albertsons supermarket chains, Vons supermarket
chains, Duty-Free Retailers at national airports, Barnes & Noble
and Borders bookstores, museums, art galleries, universities & colleges, special events, and newsstands nationwide. bello also pursues
independent distribution agreements with Latino market venues and retail
locations. bello carries a $4.95 newsstand price.
Subscriptions to bello are available to readers throughout the United
States and abroad. Subscriptions are acquired through direct mail,
blow-in subscription cards, promotions, and bello's web site. One-year
subscriptions are currently offered at $17.95 for four issues of bello.
Although bello is not exclusively a magazine for Latinos, because of the
unique nature of the publication, special emphasis will be given to the
English language Latino market. It is the fastest growing market in the United States and it
is the most elusive to advertisers. Latino buying power in the U.S. has reached $625 billion.
bello Magazine is offering a ratebase of 351,000 through its Summer 2005 issue.
| 2006 Schedule |
| Issue |
Space Ad Reservations |
Materials Due |
On Sale |
| Summer |
05/15/06 |
05/25/06 |
06/15/06 |
| Fall |
08/15/06 |
08/25/06 |
09/15/06 |
| 2007 Schedule |
| Issue |
Space Ad Reservations |
Materials Due |
On Sale |
| Winter |
12/15/06 |
01/05/07 |
01/19/07 |
| Spring |
03/23/07 |
04/06/07 |
04/20/07 |
| Summer |
06/01/07 |
06/15/07 |
06/29/07 |
| Fall |
08/10/07 |
08/24/07 |
09/07/07 |
| Circulation Report |
| Top 10 States |
| California |
200,322 |
| Texas |
60,131 |
| Illinois |
21,245 |
| New York |
20,111 |
| Florida |
14,310 |
| Arizona |
10,006 |
| New Mexico |
7,187 |
| Colorado |
5,909 |
| DC |
4,240 |
| Pennsylvania |
4,103 |
| |
| Top 25 Metropolitan Areas |
| 1. |
Los Angeles-Van Nuys-Long Beach, CA |
111,030 |
| 2. |
Orange County, CA |
37,115 |
| 3. |
Chicago, IL |
20,525 |
| 4. |
Dallas, TX |
20,039 |
| 5. |
New York, NY |
18,061 |
| 6. |
San Diego, CA |
17,570 |
| 7. |
Riverside-San Bernardino, CA |
15,044 |
| 8. |
San Antonio, TX |
13,330 |
| 9. |
Miami, FL |
11,890 |
| 10. |
Houston, TX |
11,127 |
| 11. |
El Paso, TX |
8,817 |
| 12. |
Phoenix-Mesa, AZ |
7,416 |
| 13. |
San Francisco, CA |
7,267 |
| 14. |
Denver, CO |
5,787 |
| 15. |
Albuquerque, NM |
5,200 |
| 16. |
Washington, DC |
4,440 |
| 17. |
Fresno, CA |
4,123 |
| 18. |
Austin-San Marcos, TX |
3,207 |
| 19. |
San Jose, CA |
3,208 |
| 20. |
Tucson, AZ |
2,019 |
| 21. |
Brownsville-Harlingen-San Benito, TX |
2,105 |
| 22. |
Ventura, CA |
2,101 |
| 23. |
Boston, MA |
1,305 |
| 24. |
Atlanta, GA |
1,012 |
| 25. |
McAllen-Edinburg-Mission, TX |
1,103 |
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