The current belief says that by putting a Latino or a Latina in an ad, you meet a fundamental challenge in the Latino marketplace. Most advertisers also assume that advertising strictly via Spanish language media will give them the best access to Latinos. Though these tactics may have worked before, today it’s a different story; especially with the ever-growing, upwardly mobile, college educated Latino market in the US.

bello Magazine was created to meet the unique demands of this individual—a successful, upwardly mobile, well-informed individual whose modern lifestyle merges easily with their heritage. They are individuals who look for the best in art, business, culture, politics, literature and interviews; individuals who are building careers on a level at par with their non-Latino peers; individuals who offer a unique balance of intelligence, social savvy and cultural identity.

Latino Market Overview

Language

• 26% of all U.S. Latinos speak English only.
• 63% of the Latino population is English dominant.
• By the year 2020, 75% of Latinos will be English dominant.

Population

• The U.S. Latino population will soon be greater than the entire population of Canada.
• By the year 2020, 1 out of every 4 Americans will be of Mexican/Latino descent.
• The U.S. has the fifth largest Latino population of any country in the world.
• There are currently 40 million Latinos in the United States.

Business

• Latino buying power in the U.S. has reached $625 billion. This purchasing power is growing at 3 times the rate of inflation.