bello Magazine is the only publication featuring the power and beauty of Latino cultures in America. Yet, bello was not created only for Latino markets. bello speaks to the upwardly mobile, acculturated, educated, and financially secure, as well as those aspiring to be so. bello speaks to individuals who demand a provocative, stylish, artistic and intelligent magazine that reveals the prolific, ever-changing, ever-present mind of the Americas.

Specifically, The bello reader is...

• men & women
• 21 - 54
• earns, or will earn, more than $60,000 per year
• English-dominant/bilingual
• upwardly mobile
• college educated
• career oriented
• spends money
• active

The bello reader is the segment of the population most attractive and potentially lucrative to advertisers.